ANNA for sole traders

Get your ABN, Virtual Office Address & start trading as a sole trader today

New to business? Start here. We'll help you set up as a sole trader by getting your ABN in place first, then add things like a virtual office address or GST registration only when you actually need them.

Notification on phone screen from ANNA MONEY stating successful registration, above a photo of a tabby cat with a slice of bread around its face on a red background.

What you get

Everything you need to start as a sole trader

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Icon of a house with a key inside it, symbolizing home security or property access.
Smartphone screen showing a payment confirmation with a unique payment link and a digital card labeled ANNA from The Happiness Company.

ABN Registration

Get your ABN sorted properly so you can invoice, get paid, and deal with suppliers.
The ANNA AU app

Get paid fast with invoices

Create and send professional invoices in minutes, track what’s been paid, and chase late payments automatically.
Text describing a virtual office service offering a Sydney business address as a registered office, mail handling with same day automated scanning, and usage for official government correspondence.

Optional virtual office address and clean admin from day one

Keep your details tidy and your business set up properly so you’re not untangling a mess later.
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One cashflow view, multiple accounts

Connect multiple accounts and track your cashflow in one dashboard. No spreadsheets, no guessing, no surprises.

Invoicing

Professional invoices without the fluff

Create professional invoices in minutes. Add your logo, line items, tax details, and payment terms, then download and send to your customer.

• Create polished invoices fast  

• Download and send as a PDF  

• Keep invoice details consistent and tidy 

Mobile screen showing a chat from The Happiness Company with $15,678.90 balance, notifying an overdue invoice of $1,300 to The Little Bag Company due 1 July 2025, and offering to send a friendly reminder email.

Connect your bank securely with Consumer Data Right (CDR)

Share your bank data safely, only with your consent. Powered by Mastercard.

ANNA uses Australia’s Consumer Data Right (CDR) to connect your bank accounts securely. You control what you share, and you can stop access anytime.

• Real time cash flow, always up to date

• See money in and out instantly across your connected accounts.

• You stay in control of access

• Choose what you share, revoke consent anytime, protected by CDR standards.

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Local sole trader tax support

Support from sole trader tax specialists

Real humans, based locally, who know sole trader industries and the rules that actually matter. Straight answers, practical guidance, and no time wasted.

  • Local support team
  • Deep knowledge across sole trader industries
  • Human help when you need it
  • Optional checks and guidance to keep you on track
Red illustration of a bat holding a calculator with text saying BAS GST.

Virtual Office Address

Sydney CBD virtual office address from $70/month (+GST)

Get a premium business address at Level 10, 387 George Street, Sydney NSW 2000.

• ASIC approved address

• AI-powered mail handling

• Same-day scanning

• Get your virtual address

Smartphone screen showing a message confirming The Happiness Company Pty Ltd is registered with ASIC, with virtual office address Level 10, 387 George St Sydney NSW 2000 marked as active.

Business admin made easy for Sole Traders

Freelancers, tradies, gig workers, medical professionals, designers, creators, consultants. If you run the business yourself, you need an admin stack that stays simple. If you want it done properly, fast & without the admin spiral, this is for you.

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1. Lodged correctly, with the right docs included

Set up with the essentials done properly from day one. Capture the right details and documents as you go, so BAS and tax time is clean and low-stress. No scrambling, no missing info, no last-minute panic.

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2. Fixed price, no hidden surprises

Choose only what you need. Add ons are charged separately.
• Virtual office address
• GST registration
• PAYG registration
• Company setup support
• Tax and bookkeeping support

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3. Human help when you need it

When you’re stuck, you get a real person who can unblock you fast. Get guidance on what to do next, what matters, and what can wait. Support that keeps you moving, not bouncing you around.

Pricing that fits where your business is today

Start for free

Our plans start at $0 per month – you only pay for the services you use.

Save money by paying annually

Start your business

 Sole Trader setup

$49.00
One-off fee +GST
$49
+GST One off fee
Register as a sole trader and get an ABN issued fast. Add GST, PAYG withholding and business name registration when you need them. Clear pricing, no hidden charges.
Start as a sole trader
ABN registration
Get your Australian Business Number issued fast.
ATO-ready setup
We capture what the ATO needs to register you correctly from day one.
Optional GST registration
Add GST registration when you are ready to charge GST.
Optional PAYG registration
Set up PAYG withholding if you plan to pay staff or contractors.
Fast turnaround
Most applications are lodged within hours.
Local expert support
Sole trader guidance from real humans, not bots.
Secure document storage
Store all company docs, receipts and records in one place
Xero bonus (new signups)
90% off Xero for 6 months, plus a $100 voucher.

Register PTY LTD

$611.00
 ASIC Fee
$611.00
ASIC Fee
Register PTY LTD.
$305.50 total registration cost after cash back.
Pay $611 ASIC fee today.

You only pay the government ASIC fee upfront. We credit $305.50 back to your ANNA account after activation and your first transaction. Subject to Terms.
Start a business
Full ASIC registration
ACN, legal docs, compliance all done for you
Instant online lodgement
ABN issued within hours
ATO-ready setup
Business TFN issued on registration, with GST and PAYG registration support included.
Local expert support
We make sure its done right the first time
Same day turnaround
Companies registered in hours
Ongoing compliance support
Annual ASIC reminders, company updates and lodgement help for first 6 months
Secure document storage
Store all company docs, receipts and records in one place

ABN Only

Free
Free
Already have an ACN but no ABN yet. We register and link a new ABN to your existing company and handle the ATO registrations.
Add an ABN
ABN linked to your ACN
We register an ABN that matches your existing company details.
Optional GST registration
Register your company for GST at the same time.
Optional PAYG registration
Set up PAYG withholding so you can pay staff correctly.
ATO-ready setup
ABN and tax registrations configured together to avoid rework later.
Fast turnaround
Most lodgements are processed within hours.
Local expert support
Help resolving issues if your existing ASIC details need correction.
Secure document storage
Keep ASIC and ATO documents together in one secure hub.
Xero bonus (new signups)
90% off Xero for 6 months, plus a $100 voucher.

Optional add on

Virtual Office

Get Sydney's only AI-powered virtual office
Premium CBD Address

Level 10, 387 George Street, Sydney, NSW 2000

AI mail handling

4-hour scanning SLA, instant alerts

ASIC registered office

Fully compliant for all requirements

Director service address

Keep your home address private

Virtual office pricing
$70 +GST/month
Sign up now

FAQ

Is it free?

The base product has no monthly fee. Optional paid add ons and services may apply depending on what you choose.

Can I create & send invoices to clients from the dashbaord

Yes. Create and send invoices from your ANNA dashboard. We’ll automatically send payment reminders and chasers to your customers.

Can I keep using my existing bank accounts?

Yes. Connect them via Open Banking and view them in one dashboard.

Do I get a BSB and account number?

Not at launch. We are building these features for Sole Traders as we speak, so you will not receive a BSB and account number on day one. We will let you know cloer to the date when this launches.

Do I get a card and payments access?

Not at launch. Cards and payments are in the works, but you will not be able to make or receive payments through ANNA on day one.

What our customers say about us

What our customers say about us

Get started with ANNA today

Easily sign up and get started with ANNA today.